Scientific American Psychology Film Series | Trailer from Couple 3 Films on Vimeo.
In April I worked with Noah Hutton and Couple 3 films to create some contraptions for a series of short films for Scientific American. What I created was a machine to illustrate Pavlovian Conditioning, (where a stimulus, like the ringing of a bell, is associated with something unrelated, like a plate of food. Eventually, the ringing of the bell independently stimulates a reaction, like salivating, that was originally associated only with food) and the firing of synapses in the brain.
This is a trailer for this film series.