I really enjoyed creating this piece for one of my favorite tool brands, Channellock! It’s also my first director credit. Shout out to my build team: Trevor Yamamoto, T.J. Lewis, and Andrew Hussey. Producer was Heather Robinson, DP and Editor was Chris Hall.
The hand you see in the video belongs to the current president of Channellock, who is the great-great grandson of the founder of the company. I think that’s pretty cool.
Channellock is one of those great, Iconic American brands. They keep their manufacturing in the US and they make some of the best hand tools on the market. The first “real” tool I ever bought was made by channellock.
They also produced this behind the scenes video:
