I and the King Volcano World Industries (that is the name of my company) crew created this environment for Meccano*, called the Meccano Lab. It served as the backdrop for an ad campaign for their 2017 toy line. I really think Meccano is a great building toy, it lets you build stuff fast, and it doesn’t require a lot of skill, but it also develops a lot of dexterity and trains you to think through a process.
We did a series of videos with them:
We also conducted a little focus group with kids to see what kind of ideas they might have:
*If you grew up in the US you might not recognize the Meccano name and might recognize Erector Set instead. They are the same company and went by Meccano everywhere but the US until recently, which is good I think, because Meccano is a much cooler name.
